This has been translated from the original Portuguese. To read the original article please click here.
Combining gaming and social causes has turned out to be a very effective way to engage players on Facebook and a great way to raise funds for philanthropic causes. Last year, Zynga raised money through some of their games to benefit victims of the earthquakes in Japan and Haiti. Today, we are seeing increasing use of social games for philanthropic initiatives.
The startup Good World Games is developing games for Facebook whose sole objective it is to combine the power of humanitarian causes with the virality of social gaming. Their first game is called MyConservationPark and it aims to have players protect animals from human and environmental threats while creating a sustainable habitat with diverse fauna and flora.
There are two game modes for players to choose from. In Play mode, new challenges appear continuously and players must overcome them to save and protect their endangered species. In this mode, ecosystem and hero health directly affect the players’ performance and ability to deal with these challenges.
In Decorate mode players can create a biodiverse environment for their species by adding animals, trees, water, food, sheds and other elements. In this mode players can purchase rangers, native species, watchtowers and even insects.
All in-game purchases of virtual items in MyConservationPark directly benefit Good World Games’ charity partners with 15% of revenue donated to selected causes. Each park benefits a different non-profit partner. Some project partners are: the Dian Fossey Gorilla Fund, Sea Shepherd, WildAid and Orangutan Outreach. Players are able to see what percentage of revenue has been donated to each non-profit.