Thank you to Priti at Ecopreneurist for the great piece!

MyConservationPark is a Facebook game, like Farmville but with a social purpose. Developed by Toronto-based Good World Games, the idea behind this game is an imaginative business model that can make a lasting difference.

Sustainable business site Justmeans writes about MyConservationPark!

The recently released social network game, My Conservation Park, uses social innovation to help save the planet. Launched this June, it allows the players to donate to the real world from their game purchases. Good World Games, the developers, pledge 15 percent donations to the Dian Fossey Gorilla Fund, WildAid [and other conservation nonprofits]…all with the mission to help preserve a variety of wildlife, particularly gorillas.

This social innovation game can be played on Facebook. It revolves around players trying to protect the endangered gorilla from environmental and human threats, while at the same time adding native flora and fauna to the area in an effort to create a sustainable habitat. My Conservation Park is both fun and educational, allowing players to manage a variety of virtual parks supporting the protection of diverse endangered wildlife. So far over 4,600 people have “liked” this game on Facebook and the developers are hoping it will become a hit like Zynga’s Farmville.

Thanks you TorontoThumbs for writing such nice things about MyConservationPark!

My Conservation Park is a Facebook game that attempts to bridge the gap between the web and reality in a different way. Developed by Toronto-based Good World Games (they have an office in Liberty Villate), the premise is to run your own conservation park which would, inevitably, show a real-world difference by contributing part of the game revenue to a non-profit partner’s conservation program.

There are lots of features to keep players hooked like daily lotteries (that can result in conservation cash being added to your bank account) and challenges. There are tons of facts about the different flora and fauna in the game, so it’s an ideal candidate for keeping kids busy (so long as you make sure they don’t spend your real money without permission).

I think that Good World Games is doing something great with this title. I hope it makes a difference because we could use more positivity on this planet!

Our first coverage in a newspaper! Proud to say we got a writeup in The Independent, one of the most influential U.K. newspapers!

The trend for social networking games with positive real world environmental impacts continues with the recently released gorilla saving game My Conservation Park.

The game revolves around players trying to protect an endangered animal from environmental and human threats while at the same time adding native flora and fauna to the area in an effort to create a sustainable habitat.

Via EarthTechling.Thanks for telling people about the game!

While Facebook games are generally more known for wasting your time than helping to save the world, My Conservation Park aims to help the well-intentioned “play it forward” by funding real-world conservation efforts based on virtual participation.

This latest effort from Good World Games, part of a partnership with the Dian Fossey Gorilla Fund, challenges players to protect their “heroes” from an increasing number of human and environmental threats (including those tied to humanity’s ever-growing carbon footprint). In recompense for these virtual good deeds, players are rewarded with cash and karma.

Our favourite piece of press so far. Thanks Salvatore Cardoni!

This game, and games like it, tap into that eternal human truth: we’re lazy, yo. We are. You know it. I know it. And your Aunt Hilda knows it each time she hollers into the basement for her son—your 39-year old cousin—to stop playing Red Dead Redemption, get off his kiester, and cut the grass.

I, and 99 percent of the people I know, will never travel to the jungles of Africa to fistfight gorilla poachers with our bare knuckles. But give us a device, enough Cool Ranch Doritos and Diet Coke to last the weekend, and plenty of wet wipes to keep our fingertips spic-and-span, and we’re happy to game it up ‘till our hearts content for a good gorilla cause.

Thanks to Sien at GreenLAGirl for the kind words!

I have a tough time getting into Facebook games — which may be a good thing, since I already waste enough time on that social networking site. But for those of you with time to kill, two new eco-minded games just launched on Facebook!

The second: My Conservation Park, created by Good World Games with the Dian Fossey Gorilla Fund, lets you pretend you’re running a park, where cute little animals are always under threat from poachers, fires, and other disasters. Best part of this game? The little mini-games that pop up, which are kind of fun. The first had me tag tigers that popped up from behind foliage, Whac-A-Mole style. Sadly, I discovered I am really horrible at tagging animals — I had to tag 10 tigers within a minute, and the task took me four tries!

If Zynga’s past donations to Haiti, Japan and other ailing nations have taught us anything, it’s the enormous capacity for Facebook games to help others in need. But Good World Games has decided to extend that good will towards others in social gaming to animals, namely gorillas.

Its newest game is called My Conservation Park, and the developer has joined in partnerships with the Dian Fossey Gorilla Fund, WildAid and three more organizations to donate 15 percent of the profits from all in-game purchases to helping those organizations save a wide variety of endangered wildlife.

However, it’s up to you to make donations through the game’s primary currency, simply known as Gold. But we bet after one look at those adorable cartoon animals—or the extra information (and video courtesy of Sigourney Weaver) Good World Games provides—you’ll start reaching for the old wallet. The only thing this game needs is a cameo from Alanis Morissette.

While Facebook games are generally more known for wasting your time than helping to save the world, My Conservation Park aims to help the well-intentioned “play it forward” by funding real-world conservation efforts based on virtual participation.

This latest effort from Good World Games, part of a partnership with the Dian Fossey Gorilla Fund, challenges players to protect their “heroes” from an increasing number of human and environmental threats (including those tied to humanity’s ever-growing carbon footprint). In recompense for these virtual good deeds, players are rewarded with cash and karma.

The studio’s first game, MyConservationPark is an innovative, planet-friendly social game allowing players to nurture their own virtual wildlife preserves based on real threatened species and habitats, while directly supporting non-profit organizations such as The Dian Fossey Gorilla Fund, Sea Shepherd and WildAid.

As the player, your mission is simple. You need to protect an endangered animal – your “hero” – from environmental and human threats while enriching the park with fauna and flora to create a sustainable habitat. Successfully conquer these challenges and balance the Eco-system and you will be rewarded with points and cash. Fail to do so and your hero and the Eco-system will suffer. When you purchase goods from the in-game store such as structures or animals, 15% of the revenue will be donated to our non-profit partners.